Guest Post

Joyce Knudsen, Ph.D. is an Internationally Renowned Author, Writer and Mentor, Worldwide. Her latest project is called “The Successful Failure Series ® and she is writing the third edition. You can reach Dr. Joyce at http://www.drjoyceknudsen.com


Why you Should have a Radio Show.

By Joyce Knudsen


Many people ask why I have a radio show. They typically are concerned about not making money and just giving their time away. They couldn’t be more wrong. Over the past 30 years, my business is based on a relational theory; that once you form a relationship with another, they will want what you have. In my case, courses. They want to learn from you. Just knowing I’m providing valuable information through my guests (http://www.imagemakerincmedia.com) and these can be heard anytime, anywhere, throughout the entire world, gives me so much credibility and reputation that one simply cannot “pay” for.

If you want to have your own radio show, you can opt for BlogTalk Radio. Or, you can get a number with http://www.freeconference.com for a small monthly fee. My findings are that without the show, I would not be selling as many books as I do and would not be getting the new clients I am getting. It’s all connected!

In Today’s World, we have to have an “online reputation.” It’s important that we do many things for ‘no cost’ because our relationships are what people are seeking on the social sites. Radio is another venue.

Having my own radio show has introduced me to Mark Chesnutt, JoDee Mecina, Dr. Tony Alessandra, Michael E. Gerber and Ivan Misner, to name a few. They, in turn, have contacted me, followed me on social sites and have suggested guests for my show. Having this show has opened up doors for me to interview Hollywood Celebrities and local talent.

Should you have a radio show? Without a doubt.

Guest Post

What kind of Radio Host are You?
by Frankie Picasso


As an author and radio host, I feel privileged to be able to sit on both sides of the microphone. Do I prefer one over the other? Possibly but both can be exhilarating experiences if they are done right.

The role of radio host is no different from being a host/hostess in one’s home. Both situations require us to be hospitable and make sure our guests have everything they need to be comfortable and relaxed. To ensure that there are no awkward silences or embarrassing moments for them, we are prepared to make conversation by filling in any gaps in conversation by asking them about their families, work, stories of our own, world news and of course if all else fails, ‘the weather’! Our job as a hostess is to make the guest feel at home and really glad that they came to visit with us. It is exactly the same thing when a Guest visits our Show. They are coming into our workspace so the Host rules apply. I say SHOULD as there is a growing trend emerging amongst some Radio Hosts, where the GUEST is not only asked to do all the work but also to pay for the privilege. Are you kidding me?
If you host a VANITY Show, then admit that’s what it is. If you have decided to pay someone a Crap load of money in order to host a show (when you can do it for practically free) then that is a decision you made. Your guests shouldn’t have to pay you for it. They are what MAKE your show. Without them, you are a one voice wonder, unless that is the actual premise of your show which is very cool!

I have to admit that I have turned down interviews because of the amount of work a host wants me to do just to be on their show. What do I mean exactly? Over and over again, I am asked to send a list of 10 questions, write my own intro, send a bio with the exact number of words they want, get advertising or pay them and basically hand them in interview in a basket on my time and my dime! All for a 10 minute interview with someone who hasn’t even been on air a year. HELLO!!! What is wrong with this picture?
Well, I suppose I should ask you what you consider a Radio Hosts job to be? In my lexicon they are a journalist and as such, should be finding, researching, and writing and deciding what goes into their show, what will make it interesting and investigate facts about their guest in order to delight them, acknowledge them and support them. Heck I even expect you to read their books! (Please don’t give me the bull crap you don’t have time). When you actually put this kind of work into your show, you will be amazed by your guest’s reactions. Their respect for you goes WAY UP. They promote the interview more and the quality of your show and your work begins to shine.

It’s important that you ask meaningful questions that result in interesting if not passionate dialogue between you, your guests and even more importantly- Your listeners! If you are fortunate enough to have a call in show, it’s still important to remember that not everyone listens in live, so your Job is to ask questions that a listener might want to ask themselves. How can you do that if ALL you know about your guest is the 10 questions you asked from them?

As a guest, I find being asked the SAME 10 questions about my book and work VERY boring. Believe me after the 10th interview I am sent too, I probably won’t even be sharing YOUR SHOW nor the interview with listeners or followers. Why you ask? Why should I? My audience has already heard the answers to these questions ad nauseam. They crave something new and different and so do I.

If you wish to be a better journalist (and that is what being a radio host is) then I suggest you stop taking the easy road and start putting some real effort into your shows. They will certainly get better from both a content and listenership viewpoint and so will your skills.

My guests really appreciated knowing that I had their backs during an interview and were always VERY pleasantly surprised that I could quote from their books.

We already discussed the role of a host is to make sure our guest is comfortable and supported. Remember for the most part, your guests/authors are not entertainers, but YOU ARE. If you had actually read the book or material that made you want these folks as guests, then you would be able to remind them of material or scenes from their books to prompt them when they get stuck.
Being a Radio Host is a really Fun Role to have and being a Guest on the Radio is really cool too, because it denotes that you have something important to say.

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Frankie Picasso is the former host of Mission Unstoppable Radio, Midlife Mojo Radio, Love Wranglers Radio Show, Babe & the Bachelor, Conversation with my Shoes and is currently launching her new show Crazy Good Radio with Co-host Cindy Nolte on January 29th on Blog Talk Radio.

Guest Post

By Eileen Lichtenstein

I've had - and continue to have wonderful experiences as a radio host, being a guest on internet radio, telesummits and being a blogger on my own site.

Internet radio is easy :)- and usually free unless you get a premium station that has perks.
As a host it’s simply having a conversation via telephone with a structure set with the guests Q & A via email in advance so it can be promoted via the internet. The guest's tone is also conversational, so if anyone has jitters about this get rid of them since everything can be detected in your voice. By the way, public speaking is the #1 fear in the world. You can't see your public via radio or phone, so there's no reason for jitters! If you do have them, however I can help you with coaching and alternative modality EFT which is highly effective for reversing phobias and fear. You may listen to my radio archives and other media events
here: http://www.blogtalkradio.com/eileen-lichtenstein and http://balanceandpower.com/media.php

Additionally, I co-hosted another weekly radio show on the internet for over a year! Listen to internet radio with MotivationalWhisperersRadio on Blog Talk Radio and Eileen's Balance & Power Blog - http://balanceandpowerblog.com

Radio Station of the Month

The radio station of January 2014 is KLAV, Las Vegas, Nevada

The station manager is Robin Covey at robin.covey@lvradio.com
702-796-11230 x208

The general number is 866-820-5528

klav1230am.com


The shows on KLAV that are in my book, Talk Radio Wants You, or one or more of my 16 ebooks of talk radio shows, are

The Rose Moore Show (book) - http://www.alltalkradio.net/rosemoore.htm


Aspects of Writing (author's ebook) - klav1230am.com/shows/aspectsofwriting.html

Positive Impact Now - (self-help and relationships ebooks) - http://www.vegasallnetradio.com/shows/positive-impact-now.html